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Why Snowflake (SNOW) Shares Are Getting Obliterated Today

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What Happened?

Shares of cloud data platform provider Snowflake (NYSE: SNOW) fell 5.1% in the morning session after the company announced its Chief Financial Officer, Mike Scarpelli, is retiring. 

The AI Data Cloud company stated that Brian Robins will take over as the new CFO, effective September 22. The departure of a key executive can create unease among investors, as such transitions often bring uncertainties about a company's future strategy and execution in the short term. The market's reaction suggests concerns over the potential risks associated with the shift in financial oversight and strategic direction during this leadership change. 

The negative mood also appears to be a spillover effect, as Salesforce's disappointing forecast has raised concerns about the growth prospects for the entire software industry. According to reports, investors are becoming wary of companies perceived to be lagging in the immediate implementation and monetization of artificial intelligence (AI). This broader market concern is weighing on related software stocks, as investors seem to be favoring companies that are already delivering tangible AI-driven results rather than promising them for the future.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Snowflake? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Snowflake’s shares are quite volatile and have had 16 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 6 days ago when the stock dropped 1.9% on the news that the company's stock pulled back in a likely case of profit-taking after surging earlier in the week on the back of strong second-quarter earnings and subsequent analyst upgrades. The data-warehousing company reported its quarterly results on Wednesday, August 27, posting revenue of $1.14 billion and adjusted earnings of $0.35 per share, beating analyst estimates. Following the strong performance, which was driven by accelerating AI adoption, Snowflake raised its full-year product revenue forecast to $4.395 billion. The positive results prompted a wave of optimism on Wall Street. Analysts at Oppenheimer, Jefferies, and Goldman Sachs all reiterated their Buy ratings and raised their price targets for the stock, citing AI tailwinds and robust demand for the company's data platform.

Snowflake is up 39.3% since the beginning of the year, and at $219.37 per share, it is trading close to its 52-week high of $241 from August 2025. Investors who bought $1,000 worth of Snowflake’s shares at the IPO in September 2020 would now be looking at an investment worth $863.90.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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