Skip to main content

3 Unpopular Stocks We’re Skeptical Of

GAP Cover Image

When Wall Street turns bearish on a stock, it’s worth paying attention. These calls stand out because analysts rarely issue grim ratings on companies for fear their firms will lose out in other business lines such as M&A advisory.

Whatever the consensus opinion may be, our team at StockStory cuts through the noise by conducting independent analysis to determine a company’s long-term prospects. Keeping that in mind, here are three stocks where the outlook is warranted and some alternatives with better fundamentals.

Gap (GAP)

Consensus Price Target: $30.06 (5.5% implied return)

Operating under the Gap, Old Navy, Banana Republic, and Athleta brands, Gap (NYSE: GAP) is an apparel and accessories retailer selling casual clothing to men, women, and children.

Why Does GAP Give Us Pause?

  1. Products have few die-hard fans as sales have declined by 1.3% annually over the last three years
  2. 2.2 percentage point decline in its free cash flow margin over the last year reflects the company’s increased investments to defend its market position
  3. Low returns on capital reflect management’s struggle to allocate funds effectively

At $28.50 per share, Gap trades at 12.8x forward P/E. Check out our free in-depth research report to learn more about why GAP doesn’t pass our bar.

The Cheesecake Factory (CAKE)

Consensus Price Target: $59.11 (3.2% implied return)

Celebrated for its delicious (and free) brown bread, gigantic portions, and delectable desserts, Cheesecake Factory (NASDAQ: CAKE) is an iconic American restaurant chain that also owns and operates a portfolio of separate restaurant brands.

Why Are We Hesitant About CAKE?

  1. Disappointing same-store sales over the past two years show customers aren’t responding well to its menu offerings and dining experience
  2. Estimated sales growth of 3.9% for the next 12 months implies demand will slow from its six-year trend
  3. High net-debt-to-EBITDA ratio of 6× could force the company to raise capital at unfavorable terms if market conditions deteriorate

The Cheesecake Factory is trading at $57.27 per share, or 14.5x forward P/E. If you’re considering CAKE for your portfolio, see our FREE research report to learn more.

StoneX (SNEX)

Consensus Price Target: $99 (-4.6% implied return)

Originally known as INTL FCStone until its 2020 rebranding, StoneX Group (NASDAQ: SNEX) provides a global financial services network connecting companies, traders, and investors to markets through clearing, execution, and advisory services.

Why Does SNEX Worry Us?

  1. Annual earnings per share growth of 1.7% underperformed its revenue over the last five years, showing its incremental sales were less profitable
  2. Annual tangible book value per share growth of 6.5% over the last two years lagged behind its financials peers as its large balance sheet made it difficult to generate incremental capital growth
  3. High debt-to-equity ratio of 7.5× shows the firm carries too much debt relative to shareholder equity, increasing bankruptcy risk

StoneX’s stock price of $103.72 implies a valuation ratio of 1.9x forward P/E. To fully understand why you should be careful with SNEX, check out our full research report (it’s free).

Stocks We Like More

If your portfolio success hinges on just 4 stocks, your wealth is built on fragile ground. You have a small window to secure high-quality assets before the market widens and these prices disappear.

Don’t wait for the next volatility shock. Check out our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today.

Recent Quotes

View More
Symbol Price Change (%)
AMZN  246.47
+0.00 (0.00%)
AAPL  260.25
+0.00 (0.00%)
AMD  207.69
+0.00 (0.00%)
BAC  55.19
+0.00 (0.00%)
GOOG  332.73
+0.00 (0.00%)
META  641.97
+0.00 (0.00%)
MSFT  477.18
+0.00 (0.00%)
NVDA  184.94
+0.00 (0.00%)
ORCL  204.68
+0.00 (0.00%)
TSLA  448.96
+0.00 (0.00%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.