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1 Unpopular Stock That Deserves a Second Chance and 2 Facing Challenges

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When Wall Street turns bearish on a stock, it’s worth paying attention. These calls stand out because analysts rarely issue grim ratings on companies for fear their firms will lose out in other business lines such as M&A advisory.

Accurately determining a company’s long-term prospects isn’t easy, especially when sentiment is weak. That’s where StockStory comes in - to help you find attractive investment candidates backed by unbiased research. Keeping that in mind, here is one stock where Wall Street’s pessimism is creating a buying opportunity and two where the outlook is warranted.

Two Stocks to Sell:

ePlus (PLUS)

Consensus Price Target: $92 (3.2% implied return)

Starting as a financing company in 1990 before evolving into a full-service technology provider, ePlus (NASDAQ: PLUS) provides comprehensive IT solutions, professional services, and financing options to help organizations optimize their technology infrastructure and supply chain processes.

Why Does PLUS Fall Short?

  1. Sales stagnated over the last two years and signal the need for new growth strategies
  2. Forecasted revenue decline of 2.1% for the upcoming 12 months implies demand will fall off a cliff
  3. Earnings per share have dipped by 5.5% annually over the past two years, which is concerning because stock prices follow EPS over the long term

At $89.18 per share, ePlus trades at 20.1x forward P/E. Dive into our free research report to see why there are better opportunities than PLUS.

Goodyear (GT)

Consensus Price Target: $9.64 (0.8% implied return)

With its iconic blimp floating above major sporting events since 1925, Goodyear (NYSE: GT) is one of the world's largest tire manufacturers, producing and selling tires for automobiles, trucks, aircraft, and other vehicles, along with related services.

Why Is GT Risky?

  1. Declining unit sales over the past two years suggest it might have to lower prices to accelerate growth
  2. Free cash flow margin dropped by 5.2 percentage points over the last five years, implying the company became more capital intensive as competition picked up
  3. Underwhelming 4.9% return on capital reflects management’s difficulties in finding profitable growth opportunities, and its decreasing returns suggest its historical profit centers are aging

Goodyear’s stock price of $9.56 implies a valuation ratio of 8.1x forward P/E. If you’re considering GT for your portfolio, see our FREE research report to learn more.

One Stock to Watch:

SmartRent (SMRT)

Consensus Price Target: $1.73 (-2.8% implied return)

Founded by an employee at a real estate rental company, SmartRent (NYSE: SMRT) provides smart home devices and software for multifamily residential properties, single-family rental homes, and student housing communities.

Why Is SMRT on Our Radar?

  1. Offerings are pivotal for their customers' operations as its ARR has averaged 22.9% growth over the past two years
  2. Earnings per share grew by 24.1% annually over the last three years and trumped its peers
  3. Rising returns on capital show the company is starting to reap the benefits of its past investments

SmartRent is trading at $1.78 per share, or 78.1x forward EV-to-EBITDA. Is now the time to initiate a position? See for yourself in our in-depth research report, it’s free.

Stocks We Like Even More

If your portfolio success hinges on just 4 stocks, your wealth is built on fragile ground. You have a small window to secure high-quality assets before the market widens and these prices disappear.

Don’t wait for the next volatility shock. Check out our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.

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