A paradigm shift is occurring at cutting-edge marketing agencies around the globe. To be effective in today’s climate, these agencies know that marketing strategies must deliver value to prospective clients. This is especially true for clients in the coaching industry.
The Importance of Selecting the Right Marketing Partner
Coaches and consultants know how important it is to have a marketing strategy and a brand that resonates with the right audience. On December 3rd 2021 the International Coaching Federation reported on the importance of selecting the right strategic approach to guide your brand’s journey.
It’s no longer acceptable for marketing strategies to be aimed at the mass public. Today’s approach must deliver a more targeted and individualized experience. Only by learning about the client, their wants, and their needs, can marketing strategies deliver highly relevant and engaging experiences.
That’s why Gordana Kennedy, founder of CoachPulse, focuses the branding and marketing approach on empowering coaches, consultants, and small business owners to build an authentic personal brand. Every marketing strategy CoachPulse designs is driven by integrity, mindfulness, and respect. Kennedy, who has worked with global brands like Adidas, Ralph Lauren, Amazon, and Louis Vuitton, confidently predicts: “Successful marketing depends entirely on understanding the shift in values within western society and then applying those insights. Ultimately, campaigns should give potential customers the information, the value, and the experience that they want and need.”
Strategic Marketing for the Next Generation of Coaches
Marketing techniques that were effective a decade ago are no longer viable. Potential clients are turned off by loud and over-promising tactics. Spam-heavy campaigns, manipulative lock-ins, and aggressive gunshot offers will fail.
The coaching industry must become deeply conscious of client needs, establish thought leadership, and deliver uniquely relevant value.
Monumental Opportunity
Authentically customer-centric branding, sales funnels, and lead generation processes that deliver real value are rare in the coaching industry. That means there is massive opportunity for coaches and consultants who understand the paradigm shift and adopt the right marketing strategy. By working with a forward-thinking marketing consultancy like CoachPulse, coaches and consultants can capture competitive advantage easily and authentically.
Media Contact
Company Name: CoachPulse
Contact Person: Gordana Kennedy
Email: Send Email
Country: Germany
Website: https://www.coachpulse.com/
