Hearst’s Kaboodle Gets Into Social Commerce With Flash Sales Site PopPicks

Social shopping site Kaboodle, which was acquired by Hearst Interactive Group in 2007 for $30 million or so, is trying its hand at social commerce with new community-driven flash sales site PopPicks. PopPicks, which is members-only, partners with a retailer each week to feature a collection of products. The Kaboodle community is then invited to vote for the products they like best. After four days of voting, the most liked products are made available to Kaboodle members at an steeply discounted prices for four days or until the inventory is sold out.