TORONTO, ON / ACCESSWIRE / September 10, 2020 / To help raise awareness of the direct selling opportunity, and the social and economic benefits that it provides, the Direct Sellers Association (DSA) of Canada is launching the first annual Direct Sellers Day on September 16, 2020.
This year's Direct Sellers Day theme: Direct. Social. Influential., highlights the impact independent sales consultants (ISCs) from DSA member companies have on Canadians and the economy as a whole. The virtual campaign will feature personal stories from nine ISCs, detailing why they chose direct sales and how their lives have been empowered as a result.
Direct sellers, such as well-known brands Mary Kay, Pampered Chef, Cutco, Arbonne and USANA Health Sciences, contribute $7.3 billion to the Canadian economy annually. Their nearly 1.2 million ISCs across Canada sell a variety of products and services, such as cosmetics, homewares, nutritional products, jewelry and utilities, helping them to achieve personal goals and objectives in a flexible and entrepreneurial manner.
"The COVID-19 pandemic has forced people to re-evaluate their lives and personal situations, with DSA research showing that nearly 4 in 10 Canadians are looking for alternative ways to supplement their earnings in the coming year", says Peter Maddox, DSA Canada President. "This educational event will tell the positive and realistic story of how the often unsung direct selling channel helps Canadians improve their lives, and provides a vital and trusted retail service for friends, family, colleagues and broader social networks."
On September 16, 2020, all Canadians are invited to join in the virtual Direct Sellers Day celebration by posting their inspiring direct selling stories on social media. Events include an official kick-off on Facebook Live at 11am, as well as community story sharing, contests, fundraising for DSA Canada's Scholarship Program and more.
Visit dsa.ca/direct-sellers-day for more information and to access the Direct Sellers Day toolkit.
About Us
Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices, as the recognized voice of our industry. We are a family of competitors, using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.2 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales consultants (ISCs) and consumers.
The DSA is devoted to serving the direct selling industry in Canada - whether working on behalf of members to address issues of importance, providing member companies and their ISCs with support, educating the public on the benefits of direct selling, or ensuring consumer protection by enforcing the high standards set out in our Codes of Ethics & Business Practices.
Contacts:
Cathy Sampaio-Lepiane
Manager, Communications& Research
Work: 647-281-0597
cathy@dsa.ca
Links
http://www.dsa.ca/direct-sellers-day/
SOURCE: Direct Sellers Association of Canada
View source version on accesswire.com:
https://www.accesswire.com/605447/Direct-Sellers-Day-2020--Celebrating-Empowerment-and-Opportunity
