COLUMBIA, SC / ACCESSWIRE / October 28, 2020 / Marketing is an ever-changing discipline, and if an agency does not keep an eye and ear out for the changes in trends and adapting to it, then the outdated marketing can be detrimental to a business. The COVID-19 pandemic brought about massive, abrupt changes that left all industries reeling from the whiplash and numerous companies out of business. Ghost Marketing is one of the few agencies that adjusted well, with many of their clients thriving even amid the pandemic.
Ghost Marketing is the rebranded version of Viking Marketing Solutions after the owner realized how fitting Ghost was for what the company offers. Given that all agency activities fall under their clients' brands, it is akin to a ghost moving things around in a house-only residents with experience with the ghost know of its existence. Thus outsiders assume that all activities in the place are done by the residents themselves.
The Secret Marketing Agency haunts their clients' customers and follows them through careful tracking to assess activities necessary to drive them to the patronage of the clients' businesses. The clients' brands' growth directly reflects the agency's development, except that the clients thrive in the spotlight while the agency sticks to the shadows.
As the newest full-service digital marketing strategy in the southeast, Ghost Marketing has built a foundation for clients to outsource a competent chief marketing officer without costing an arm and a leg. The "a la carte" marketing agency allows clients to customize their plans by choosing what they want for their brands. The agency builds the list afterward, with adjustment in consideration of current market trends.
Ghost Marketing is primarily a restaurant marketing agency, though it caters to all types of businesses. It takes pride in helping several restaurants achieve success despite the pandemic; some of these restaurants are HipBurger, Tipsy Taco, and Limoncello. This success is due to the team's competence and knowledge of trends and tips to appeal to the customers and their appetites.
Currently, the agency is looking to add more restaurants to its portfolio, given that the food industry is one of the sectors to have suffered the most during the pandemic. With social media marketing, search engine optimization, and content creation, the all-South Carolinian team implements effective campaigns after identifying and adjusting to buying trends, holidays, and algorithms.
In witnessing restaurants struggle in the pandemic, even to the point of bankruptcy for some, set in stone the essence of what Ghost Marketing its purpose in the first place. The team enjoys a tremendous amount of fulfillment in seeing the transition of restaurants from barely-surviving to thriving, especially in knowing that they have had a direct hand in that transition. This sense of satisfaction serves to fuel their motivation to dig deeper and find new clients that need help as well.
Many agencies care more about generating income than the state of affairs of their clients. While that is to be expected and is not a fault of these agencies, this serves to highlight what sets Ghost Marketing apart from its competitors. With a genuine desire to bring their clients to success, especially for businesses struggling to stay afloat, the team employs efficient methods to maximize a given budget.
Learn more about Ghost Marketing by visiting the website indicated below.
SOURCE: Ghost Marketing
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