Washington, D.C. 20549

Form 10-Q

 (Mark One)
For the quarterly period ended March 31, 2010
For the transition period from __________________ to ______________
Commission file number: 1-14088
Acacia Automotive, Inc.
(Exact name of small business issuer as specified in its charter)
(State or other jurisdiction of incorporation or organization)
(IRS Employer Identification No.)
3515 East Silver Springs Blvd. - #243   Ocala, FL
(Address of principal executive offices)
(Zip Code)
(352) 502-4333
(Registrant's telephone number)
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  x  No  r
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer (Check one):
Large accelerated filer r
 Accelerated filer r
Non-accelerated filer  r
Smaller Reporting Company x
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes r No x    
Indicate by check mark whether the registrant HAS FILED ALL DOCUMENTS AND REPORTS REQUIRED TO BE FILED BY Sections 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court. Yes  x  No  r
State the number of shares outstanding of each of the issuer's classes of common equity, as of March 31, 2010:  12,082,524.


PART I. Financial Information  
Item 1.
Financial Statements
Item 2.
Management's Discussion and Analysis of Financial Condition and Results of Operations  
Item 4(T).
Controls and Procedures
PART II. Other Information
Item 5.
Other Information
Item 6.

Item 1. Financial Statements

March 31,
December 31,
  $ 8,971     $ 21,035  
   Certificate of Deposit (Restricted)
    150,096       150,041  
   Accounts receivable
    803,637       315,822  
   Shareholder receivable
    36,500       -  
   Employee receivable
    168       -  
   Deposits and prepaid expenses
    59,810       41,146  
   Total Current Assets
    1,059,182       528,044  
PROPERTY AND EQUIPMENT, net of accumulated depreciation of $111,701 and $92,005 in   2010 and 2009, respectively
    328,000       305,487  
    427,929       427,929  
Customer list and Non-Compete Agreement, net of amortization of $369,259 and $359,884 respectively
    271,875       281,250  
   Total Other Assets
    699,804       709,179  
  $ 2,086,986     $ 1,542,710  
   Cash overdraft
  $ 331,029     $ 92,186  
   Accounts payable
    629,476       371,611  
   Accrued liabilities
    453,815       378,476  
   Line of credit
    197,000       265,000  
   Capital lease obligations, current portion
    25,368       31,362  
   Total Current Liabilities
    1,636,688       1,138,635  
    Revolving loan
    225,370       92,024  
   Capital lease obligations, less current portion
    59,382       47,320  
    1,921,440       1,277,979  
   Common stock, $0.001 par value, 150,000,000 shares authorized;
   12,082,524 shares issued and outstanding.
    12,082       12,082  
   Additional paid-in capital
    11,294,228       11,277,668  
   Retained deficit
    (11,140,764 )     (11,025,019 )
    165,546       264,731  
  $ 2,086,986     $ 1,542,710  
The accompanying notes are an integral part of these financial statements.

    Total Revenues
  $ 978,144     $ 321,650  
    Cost of services (exclusive of depreciation and amortization)
    136,228       81,351  
    General and administrative
    920,900       217,265  
    Depreciation and amortization
    29,455       54,176  
    Total operating expenses
    1,086,583       352,792  
Operating income (loss) before other income (expense) and income taxes
    (108,439 )     (31,142 )
    Interest Income
    206       444  
    Interest Expense
    (4,895 )     (5,985 )
    Loss on sale of assets
    (2,617 )     (761 )
    Total Other Income (Expense)
    (7,306 )     (6,302 )
    Income Tax
    -       -  
    Net loss
  $ (115,745 )   $ (37,444 )
    Weighted average shares outstanding
    12,063,017       12,017,524  
Earnings (Loss)  per share 
  $ 0.00     $ 0.00  
The accompanying notes are an integral part of these financial statements.


Cash flows from operating activities
    Net loss
  $ (115,745 )   $ (37,444 )
    Adjustments to reconcile net loss to net cash used in operating activities:
    Depreciation and amortization
    29,455       54,176  
    Stock options and warrants issued for services
    16,560       16,177  
    Loss on disposal of assets
    2,617       761  
    Changes in operating assets and liabilities
    Certificate of deposit (restricted)
    (55 )        
    Accounts receivable
    (487,983 )     149,420  
    Shareholder receivable
    (36,500 )     -  
    Deposits and prepaid expenses
    (18,664 )     1,681  
    Accounts payable
    257,865       (94,764 )
    Accrued liabilities
    75,339       33,732  
Net cash flow provided (used in) operating activities
    (277,111 )     123,739  
Cash flows provided (used) from investing activities
    Interest withdrawal from CD
    -       6,959  
    Proceeds from sale of assets
    20,000       -  
    Purchase of property and equipment
    (65,210 )     (5,013 )
    Net cash provided (used) from investing activities
    (45,210 )     1,946  
Cash flows provided (used) from financing activities
    Cash overdrafts
    238,843       -  
    Shareholder payables
    -       1,511  
    Borrowings and repayments from/on line of credit and revolver
    65,346       (89,000 )
    Capital lease borrowings/payments
    6,068       (1,584 )
    Net cash provided (used) by financing activities
    310,257       (89,073 )
Net increase (decrease) in cash and cash equivalents
    (12,064 )     36,612  
Cash at beginning of period
    21,035       5,586  
Cash at end of period
  $ 8,971     $ 42,198  

The accompanying notes are an integral part of these financial statements.

MARCH 31, 2010 AND 2009

Acacia Automotive, Inc. (“Acacia” or the “Company”) is engaged in acquiring and operating automotive auctions, including automobile, truck, equipment, boat, motor home, RV, motorsports, and other related vehicles.
BASIS OF PRESENTATION – The Company has elected to prepare its financial statements in accordance with generally accepted accounting principles (United States) with December 31, as its year-end.  The financial statements and notes are representations of the Company’s management who are responsible for their integrity and objectivity.
The accompanying financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for annual financial information and with the instructions to Form 10-Q and Article 10 of Regulation SX.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete consolidated financial statements.  In the opinion of management, all adjustments considered necessary for a full presentation have been included.  All such adjustments are of a normal and recurring nature.
Historically, the Company had issued warrants in exchange for the conversion of certain preferred stock, for certain non-compete agreements, and with the purchase of Common shares of stock in conjunction with certain of its debt and equity financings.  The Company has also issued options to purchase Common stock to directors, employees, and certain others providing services to the Company. The Company records each of the securities issued on a fair value basis up to the amount of the proceeds received.  The Company estimates the fair value of the options and warrants using the Black-Scholes option-pricing model.  The Black-Scholes model is dependent on a number of variables and estimates including: interest rates, dividend yield, volatility and the expected term of the warrants.  The estimates are based on market interest rates at the date of issuance, our past history for declaring dividends as well as the expectation of future dividends, the Company’s estimated stock price volatility, and the contractual term of the options and warrants.  The value ascribed to the options issued under the Company’s Stock Option Program and warrants issued connection with debt offerings is considered a cost of capital and amortized to interest expense over the term of the debt.
CONSOLIDATION – The Company owns 100% of the voting stock of Acacia Augusta Vehicle Auction, Inc.  The consolidated financial statements include the accounts of the Company and Acacia Augusta Vehicle Auction, Inc. dba / Augusta Auto Auction, Inc.   The Company also owns 100% of the voting stock of Acacia Chattanooga Vehicle Auction, Inc.  Following December 26, 2009, the Company’s consolidated financial statements include the accounts of the Company, Acacia Augusta Vehicle Auction, Inc., and Acacia Chattanooga Vehicle Auction, Inc.   All significant intercompany accounts and transactions are eliminated in consolidation.  (See Note 3 – Subsequent Events)
As of December 31, 2009, the Company had limited disposable cash and its revenues were not sufficient to and cannot be projected to cover operating expenses and expansion by the Company.  These factors raise substantial doubt as to the ability of the Company to continue as a going concern.  Management’s plans include attempting to find additional operational auto auctions to buy and raising funds from the public through a stock offering. Management intends to make every effort to identify and develop sources of funds.  There is no assurance that Management’s plans will be successful.


Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Forward-Looking Information
The Management's Discussion and Analysis of Financial Condition and Results of Operations and other sections of the Form 10-Q contain forward-looking information. The forward-looking information involves risks and uncertainties that are based on current expectations, estimates, and projections about the Company's business, management's beliefs and assumptions made by management. Words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates", and variations of such words and similar expressions are intended to identify such forward-looking information. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking information due to numerous factors, including, but not limited to, availability of financing for operations, successful performance of internal operations, impact of competition and other risks detailed below as well as those discussed elsewhere in this Form 10-Q and from time to time in the Company's Securities and Exchange Commission filings and reports. In addition, general economic and market conditions and growth rates could affect such statements.
The Company believes that vehicle auctions have historically shown that units they sell do not generally decline substantially during recession. We believe this is attributable to, among other facts, that in a recession the overall demand for used vehicles does not decline as significantly, or at least declines less than new car production would indicate, because some consumers that would otherwise purchase new vehicles purchase used vehicles, acquiring vehicles traditional purchasers of used vehicles may otherwise forgo or delay.  For those reasons and more, we believe that the auto auction industry is more dependent upon the number of actual used vehicles in operation (VIO) in the U.S., rather than upon retail vehicle sales and manufacturing output. However, the recent recession proved to be quite severe, and resulted in a greater loss of units for sale or sold at most auto auctions than in recent recessionary periods, even though our auction operations have actually seen an increase in volumes in most instances.
During the first quarter, wholesale automotive markets improved throughout the entire U.S. as compared to previous year’s levels. While lower volumes of vehicles continue to be available to the wholesale markets as compared to pre-recessionary periods, the constrictions are not sufficient to preclude profitability, especially at auctions.  During previous periods of economic downturns and recession, the automotive auction industry has traditionally fared well compared to many other industries. This period has proved to be similar.

New vehicle sales in the first quarter of 2010 showed an increase of approximately 15% over the same period in 2009, shedding a positive light on industry improvement.  On October 21st Reuters reported U.S. auto sales are projected to rise nearly one-fifth to 11.8 million units in 2010, according to influential industry tracking firm CSM Worldwide, citing signs that the worst of the economic downturn had passed.  Sales of 11.8 million units would represent the first year-on-year increase in U.S. light vehicle sales since 2005.

Automotive News reported on April 9th that ADESA Auction Inc. figures show that the average used vehicle price in March was $10,549, a 7 percent increase over the year-earlier average price and a 4 percent boost over February.  The report also indicated Manheim's Used Vehicle Value Index rose to a record 119.9 last month, a 13 percent increase over March 2009. The index stood at 118.1 in February and 106.1 in March of last year.
As is common with other auto auctions, the Company has experienced and expects to continue to experience fluctuations in its quarterly results of operations due to a number of factors, many of which are beyond the Company's control and which are common to the auto auction industry. Generally, the volume of vehicles sold at the Company's auctions is highest in the first and second calendar quarters of each year and slightly lower in the third quarter. Fourth quarter volume of vehicles sold is generally lower than all other quarters. This seasonality is affected by several factors including weather, the timing of used vehicles available for sale from selling customers, holidays, and the seasonality of the retail market for used vehicles, which affect the demand side of the auction industry. Used vehicle auction volumes tend to decline during prolonged periods of winter weather conditions. Among the other factors that have in the past and/or could in the future affect the Company's operating results are: general business conditions; trends in new and used vehicle sales and incentives, including wholesale used vehicle pricing; economic conditions including fuel prices and interest rate fluctuations; trends in the vehicle remarketing industry; the introduction of new competitors; competitive pricing pressures; and costs associated with the acquisition of businesses or technologies. As a result of the above factors, operations are subject to significant variability and uncertainty from quarter to quarter, and revenues and operating expenses related to volume will fluctuate accordingly on a quarterly basis.

Discussion Regarding the Company’s First and Second Acquired Operating Entities
With the acquisition of the Augusta Auto Auction on July 10, 2007, the Company commenced operations, ceased being a shell company, and conducted its first weekly auction on July 11th under Acacia’s management.  The Company’s only operations were those operations until the acquisition of its second automotive auction in late 2009.  With the acquisition of Chattanooga Auto Auction on December 26, 2009, the Company had two operating entities.  The Chattanooga action conducted its first weekly auction under our ownership on December 29th.

Operating Results of the Auctions
Three months ended March 31, 2010

Augusta Auto Auction
The Augusta auction incurred an operating profit of $169,072 on revenues of $412,562 for the three months ended March 31, 2010, before Intercompany Charges, compared to a profit of $62,952 on revenues of $321,000 in the same period of 2009.  Of that profit, $20,359 represented non-cash expenses for amortization and depreciation and $3,777 represented interest charges, compared to $53,073 in non-cash expenses for amortization and depreciation and $5,495 in interest charges during the first quarter of 2009, leaving the auction in a positive cash-flow posture for both periods.

The first quarter of 2010 saw a 39.8% increase in the number of vehicles sold and an increase of 28.9% in units offered at our Augusta Auto Auction operation versus the same period in the previous year.  We have consistently shown improvements before, during, and after the recessionary periods.
Augusta Auto Auction
Units Offered vs. Q1 2009
Units Sold vs. Q1 2009
Conversion Rate Q1 2009
Conversion Rate Q1 2010
Change in Buy/Sell Fee Revenues vs. Q1 2009

Despite a very weak general economy and poor performance by auto manufacturers and retailers, our Augusta operations have shown 2009 and 2010 year-over-year Q1 increases in units sold of 18.2% and 39.8%, respectively, and increases in total revenues of 50.1% and 31.2%, respectively.


Chattanooga Auto Auction

The Chattanooga auction incurred a loss of $173,402 on revenues of $553,858 for the three months ended March 31, 2010.  The auction does not have comparative financial results to 2009 performance under prior ownership. None of the loss represented non-cash expenses for amortization, $6,232 represented depreciation, and $109 represented interest charges, leaving the auction in a negative cash-flow posture for the period.

The first quarter of 2010 saw a 15.7% increase in the number of vehicles sold and an increase of 17.5% in units offered at the Chattanooga Auto Auction operation versus the same period in the previous year.  We have consistently shown improvement during recessionary periods and a generally difficult economy.
Chattanooga Auto Auction*
Units Offered vs. Q1 2009
Units Sold vs. Q1 2009
Conversion Rate Q1 2009
Conversion Rate Q1 2010

The Company has been engaged in extensive maintenance and repair of the facility and its infrastructure in restoring it to optimum condition and operating efficiency.  The Chattanooga facility is significantly larger than Augusta's, has a monthly rent of approximately $75,000 per quarter compared to approximately $13,000 in Augusta, and will require a similar effort as that devoted to Augusta to utilize the facility effectively and develop its potential. In the first quarter of 2010, we also incurred approximately $27,000 in expense for repairs and maintenance to the facility and equipment, the bulk of which expenses that will largely be considered as non-recurring after Q3 of this year. Additionally, the Company has been engaged in implementing new procedures and standards at that auction, including the expenditure of approximately $62,000 for marketing, advertising, and promotional activities to establish itself under new ownership, as well as the addition or replacement of certain personnel, all of which has required substantial additional time, attention, and expense.  While not yet profitable, the Chattanooga auction has displayed measurable growth under Acacia’s management versus previous periods since the Company assumed management control September 1, 2009, under a short term Management Agreement with the previous owners as the parties awaited the closing and transfer of assets at December 26, 2009.  The Company sees continued improvement toward profitability, anticipated to be as soon as 2011 or possibly later this year.

Discussion Regarding the Parent Company’s Operating Results
Three months ended March 31, 2010
We incurred a combined operating loss from or two operating entities of about $4,300, that loss excluding corporate overhead expenses including amounts charged the units as Management Fees, with the profit from our Augusta operations being offset by the loss from our Chattanooga operations.  Overall we lost $115,745 in the first quarter of 2010, compared to a loss of $37,444 in the first quarter of 2009, the Company incurring in 2010 non-cash charges of about $46,000 for depreciation expense and for ratable charges for previously issued options and warrants.

Frequently, when the Company holds an auction near the end of a quarter, our receivables and payables will be large compared to prior quarters or as a ratio of receivables or payables to revenues for that quarter and the other quarters.  Receivables and payables for a given auction are substantially liquidated within days of the auction process, but appear distorted when occurring close to the end of an accounting period. While this does not signal any lack of efficiency or operating shortcoming, it can nonetheless distort financial reporting for a short term in these regards,  (See Liquidity and Need for Additional Capital.)
We incur expenses at the corporate level in addition to those incurred at our operations at our auto auction operations in Augusta and Chattanooga. In the three month period ended March 31, 2010, compensation for our executives as shown under Employee Compensation was about $20,000 per month and our option and warrant expense, which is amortized, averaged about $5,500 per month.  For the same three-month period we incurred a loss of $115,745. Corporate G&A expenses accounted for approximately $113,545 in the first three months of 2010, and included a credit for legal and accounting fees of approximately $8,354 that resulted from reallocating certain expenses to the auction units, office rental costs of approximately $1,863, non-cash amortized warrant and option expenses of approximately $16,560, and other traditional expenses for travel, convention expenses, equipment lease/rental, postage and shipping, printing and office supplies, insurance, telephone, light heat power, etc.

Discussion Regarding EBITDA

EBITDA, as presented herein, is a supplemental measure of our performance that is not required by, or presented in accordance with, generally accepted accounting principles in the United States, or GAAP. It is not a measurement of our financial performance under GAAP and should not be considered as a substitute for net income (loss) or any other performance measures derived in accordance with GAAP or as substitutes for cash flow from operating activities as measures of our liquidity.

EBITDA is defined as net income (loss), plus interest expense net of interest income, depreciation and amortization.  Use of EBITDA as an evaluation of performance is commonly used in the vehicle auction industry.

Management uses the EBITDA measure to evaluate our performance, to compare our performance to major auction companies' results, and to evaluate our results relative to certain incentive compensation targets. Management believes its inclusion is appropriate to provide additional information to investors for purposes of comparisons. EBITDA has limitations as analytical tools, and should not be considered in isolation, or as a substitute for analysis of the results as reported under GAAP. While the Company believes that EBITDA may be a useful tool in comparing the financial performance of the Company to other auto auction entities, it may not be comparable to similarly titled measures reported by other companies.
The following tables represent the consolidated EBITDA results for the Company during the first quarter of 2010 and 2009:
Quarter Ended
March 31, 2010
March 31, 2009
Net income (loss)
Add back:
Income taxes
Interest expense, net of interest income
Depreciation and amortization
In addition to the non-cash depreciation and amortization expenses, we accrued for the issuance of stock options and warrants $16,560 in Q1 of 2010 and $16,177 in Q1 2009. Subtracting those amounts from the above table increases/decreases the totals to $(64,635) and $39,134 for 2010 and 2009 respectively.  Our failure to meet our cash needs from operations during Q1 of 2010 derives from our losses at the newly-acquired Chattanooga operation, although the majority of those losses are offset by profits the Augusta operation which, with our credit lines, more than funded itself in 2009 and continues to do so in 2010.
Liquidity and Need for Additional Capital

We look for our operations to provide the cash flow and cash return on our investment.  Presently, the cash flow from our Augusta operation is sufficient to support those operations in the current manner, although the Company will ultimately be forced to seek a larger operating facility for its auction operations there, since the auction cannot accommodate the desired growth at its present location.

Chattanooga Auto Auction, having only been recently acquired, has not yet been brought to profitability and is not operating on a cash flow positive basis.  As a result of the negative cash flow posture at Chattanooga, our current operations do not provide sufficient cash flow to cover fully our corporate activity on an ongoing basis, essentially our executive officers, administrative overhead, and overhead that includes the cost of lawyers and accountants required to be publicly held.

The Company’s liquidity in 2008 was provided through the closing of a private placement of common stock in the amount of $130,000 and from the Company's Augusta Auto Auction operations, while liquidity during most of 2009 was solely provided by the Augusta operations. Liquidity since December 26, 2009, has also been affected by the Company's operations at its Chattanooga Auto Auction, an operation that is not yet profitable.  Presently, the Company’s liquidity is provided by those two auction operations and supplemented by a $300,000 line of credit in Augusta with Wachovia Bank, N.A. and a $2,000,000 line of credit at Chattanooga from private funding sources.  While the Company presently has a certificate of deposit with the Wachovia Bank of just over $150,000, these lines of credit are used to cover some instances in which payments to dealers selling vehicles through the auctions exceeds collected payments for those vehicles.  The Company anticipates increasing the size of the available lines of credit as its sales volumes grow.  The bank and private funding source charge an interest rate on the line of credit equal to prime plus 1.5% on the outstanding daily balance, if any, and the greater of (i) the sum of the one month London interbank offered rate (Libor) as published in the Wall Street Journal (or such other publication or reference reasonably selected by the Lender if no longer published in the Wall Street Journal) plus 500 basis points, or (ii) 6.0% percent per annum, respectively.  The Augusta line of credit is secured by all of the Company’s deposits at the bank, and the Chattanooga line of credit is secured by the assets of the auction and guaranteed by the Company and its CEO. The company was cash flow positive as a consolidated entity in 2009, but was not yet cash flow positive in Q1 of 2010 as a result of the newly-acquired Chattanooga operations.

Frequently, when we hold an auction near the end of a quarter, our receivables and payables will be large compared to prior quarters or as a ratio of receivables or payables to revenues for that quarter and the other quarters.  Receivables and payables for a given auction are substantially liquidated within days of the auction process, but may appear distorted when occurring close to the end of an accounting period. 
Financing of Planned Expansions and Other Expenditures
The Company plans to grow through acquisitions and anticipates that it will need to raise additional capital to do so, probably through a private placement offering of its Common stock.

Financial Reporting and New Technologies
As part of its commitment to improve our operating and reporting efficiencies, the Company engaged a certified public accountant and is currently seeking a Controller and/or Chief Financial Officer.

Item 4T. Controls and Procedures

Management’s Report on Internal Control over Financial Reporting
The Company maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed in the Company's Securities Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms, and that such information is accumulated and communicated to the Company's management, including its Chief Executive Officer who acts as our Chief Financial Officer to allow timely decisions regarding required disclosure.  During the 90-day period prior to the date of this report, an evaluation was performed under the supervision and with the participation of the Company's management, including the Chief Executive Officer, of the effectiveness of the design and operation of the Company's disclosure controls and procedures.  Based upon that evaluation, the Chief Executive Officer concluded that the Company's disclosure controls and procedures were effective.  Nonetheless, we have identified areas that we are addressing which we believe need to be rectified.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f).  Under the supervision and with the participation of our management, particularly our chief executive officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework set forth in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
Changes in Internal Control over Financial Reporting
In the course of conducting our audit for the fiscal year 2009, our auditor, Killman, Murrell & Company, P.C. indicated that we have three material weaknesses: (i) Reconciliations and account analysis were not performed in a timely manner as the Company did not have fully trained financial accounting personnel, which resulted in adjusting journal entries; (ii) The sales and accounts receivable software is not integrated with the financial accounting software and accounting personnel did not perform routine reconciliations of data entered on the sales reporting system to appropriate control accounts in the general ledger system with reconciliations made in the aggregate without individual account scrutiny regardless of materiality; and (iii) Before the audit sign off date the Company suffered a system failure. Even though there was no apparent loss of data, there was a failure of operations personnel to perform systematic and recurring data backups on a routine basis.

During fiscal 2009 at the Company's Augusta and parent Company operations, the Company performed reconciliations and account analysis in a timely manner using a fully trained financial accountant.  However, with the acquisition of its Chattanooga subsidiary on December 26, 2009, the Company attempted to reconcile Chattanooga's software and data with the parent Company's software and data, but was unsuccessful in achieving a timely melding of the systems.  In addition, the Company had difficulty in locating financial personnel who were proficient with Chattanooga's software, all of which resulted in failure to reconcile its accounts to the Annual Report in a timely manner.  Ultimately the Company installed its software at the Chattanooga location and established a parallel accounting system with its other units, allowing for proper reconciliations and consolidation of the operating units.  During this period, many reconciliations and account analysis were not performed in a timely manner.  The Company is working to train the appropriate personnel at all locations to improve the speed and accuracy of reconciliations, and is also considering the addition of a qualified controller to its corporate team.  The Company considers that these actions will mitigate this issue in the future.
As with most independent vehicle auction companies of its size, the Company’s sales and accounts receivable software, as a part of its auction operating software, is not integrated with its financial accounting software.   The integration requires additional meticulous steps to be undertaken on a regular basis as well as general business review of business practices reflected by the information. We continue to press for efficient integration of information and seek qualified personnel to effect these processes.

The Company recently suffered a server failure at its Augusta location, and discovered that its practices in backing up and protecting certain digital financial data were insufficient.  While the Company backs up its digital data from the auction operating systems on a daily basis, it had not been making daily backups of its financial data.  The data in question covered a period from mid-February to mid-April of 2010, was protected by hard copy financial records, was restored within a short time after the anomaly, and resulted in no loss of financial data, either digital or otherwise.  Although there was no loss or damage, the Company recognized its deficiency in that area and immediately initiated new and improved provisions for protecting and preserving its digital data and information at all locations.
Item 5. Other Information.

Item 6. Exhibits
Exhibit Number Exhibit Description
31.1 Rule 13a-14(a)/15d-14(a) Certifications


Pursuant to the requirements of the Securities exchange Act of 1934, registrant has duly caused this report to be signed on its behalf by the undersigned.
Acacia Automotive, Inc.
Date: July 23, 2010   
/s/ Steven L. Sample                      
Steven L. Sample
Chief Executive Officer and
Principal Financial Officer