Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934


                        Date of Report
                        (Date of earliest
                        event reported):        July 24, 2002

                               FRESH BRANDS, INC.
             (Exact name of registrant as specified in its charter)

   Wisconsin                      0-549                           39-2019963
---------------           ----------------------                  ----------
(State or other              (Commission File                   (IRS Employer
jurisdiction of                   Number)                    Identification No.)

                  2215 Union Avenue, Sheboygan, Wisconsin 53081
          (Address of principal executive offices, including zip code)

                                 (920) 457-4433
                         (Registrant's telephone number)

Item 4.   Changes in Registrant's Certifying Accountant.

       As noted in our Form 8-K filed on June 28, 2002, our Board of Directors,
upon a recommendation made by our Audit Committee, approved the engagement of
KPMG LLP ("KPMG") as our independent auditor for our fiscal year ending December
28, 2002. KPMG LLP has accepted the engagement. During our 2001 and 2000 fiscal
years and through the date of this Form 8-K, we did not, nor did anyone acting
on our behalf, consult with KPMG regarding the application of accounting
principles to a specified transaction, either completed or proposed, the type of
audit opinion that might be rendered on our financial statements, or any
reportable events described under Item 304(a)(2)(ii) of Regulation S-K.



       Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                                 FRESH BRANDS, INC.

Date: July 25, 2002                              By:  /s/ Armand C. Go
                                                    Armand C. Go
                                                    Chief Financial Officer,
                                                    Vice President Secretary and