Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934


                    Date of Report
                    (Date of earliest
                    event reported):        February 25, 2003

                               FRESH BRANDS, INC.
             (Exact name of registrant as specified in its charter)

   Wisconsin                      000-32825                       39-2019963
---------------               ----------------               -------------------
(State or other               (Commission File                  (IRS Employer
jurisdiction of                    Number)                   Identification No.)

                  2215 Union Avenue, Sheboygan, Wisconsin 53081
          (Address of principal executive offices, including zip code)

                                 (920) 457-4433
                         (Registrant's telephone number)

Item 9.  Regulation FD Disclosure.
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     On February 25, 2003, the Registrant issued a press release. A copy of such
press release is filed as Exhibit 99.1 and is incorporated by reference herein.


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                   FRESH BRANDS, INC.

Date: February 25, 2003            By: /s/ S. Patric Plumley
                                       S. Patric Plumley, Senior Vice President,
                                       Chief Financial Officer,
                                       Treasurer and Secretary