Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934


                       Date of Report
                       (Date of earliest
                       event reported):     August 7, 2003

                               FRESH BRANDS, INC.
             (Exact name of registrant as specified in its charter)

   Wisconsin                        000-32825                    39-2019963
---------------                 ----------------             -------------------
(State or other                 (Commission File                (IRS Employer
jurisdiction of                      Number)                 Identification No.)

                  2215 Union Avenue, Sheboygan, Wisconsin 53081
          (Address of principal executive offices, including zip code)

                                 (920) 457-4433
                         (Registrant's telephone number)

Item 9. Regulation FD Disclosure. (Information provided under Item 12 - Results
of Operations and Financial Condition).

     The following information is being furnished under Item 12 "Results of
Operations and Financial Condition" of Form 8-K. The information is being
furnished under Item 9 of this Form 8-K in accordance with interim guidance
issued by the Securities and Exchange Commission in Release No. 33-8216.

     On August 7, 2003, Fresh Brands, Inc. (the "Company") issued a press
release announcing the Company's quarterly financial results for the reporting
period ended July 12, 2003. A copy of the Company's press release is being
furnished as Exhibit 99 to this Current Report.


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                       FRESH BRANDS, INC.

Date: August 7, 2003                   By: /s/ S. Patric Plumley
                                           S. Patric Plumley, Senior Vice
                                             President, Chief Financial Officer,
                                             Treasurer and Secretary