Roku Launches Roku TV in Germany

TV Brands Can Now License Roku OS for Their Smart TVs; Metz and TCL First Roku TV Partners in Germany

Today Roku® announced the arrival of Roku TV™ in Germany, with Metz blue and TCL as the first partners to launch Roku TV models. The launch follows Roku’s entry into the market last year with its streaming players and underlines Roku’s commitment to the German consumer. From October, consumers will be able to purchase a Roku TV model from Metz blue or TCL, in sizes varying between 32” and 65” in HD, 4K and 4K QLED.

This press release features multimedia. View the full release here:

TCL Roku TV launching in Germany (Photo: Business Wire)

TCL Roku TV launching in Germany (Photo: Business Wire)

Great TV Experience for Consumers

Roku TV models offer consumers a robust selection of entertainment in a simple-to-use streaming experience, whether they love watching traditional linear TV or are avid streamers. On the customizable home screen, all traditional inputs and streaming channels come together, allowing users to personalize their TV the way they want it. Roku customized the tuner and the live TV experience for the German market, enabling consumers to connect to satellite, cable, or an antenna for live TV.

“People transition more of their entertainment time to streaming, while continuing to watch a significant amount of broadcast TV, so we are excited to launch Roku TV in Germany and offer a great experience for both,” said Arthur van Rest, VP International at Roku. “German viewers want the best possible TV experience, something that includes all their favourite entertainment, is easy to use, and gets them to what they want to watch as quickly as possible.”

With a Roku TV from either Metz blue or TCL consumers get access to the Roku Channel Store, which offers thousands of free and paid streaming channels. To discover something new to watch, consumers can leverage the built-in universal search across the top channels, with results ranked by price. Roku TV models work with the free Roku mobile app, which can be used as a remote control, for voice search and control, and for private listening. For seamless integration into existing smart home setups, Roku TV models are compatible with various voice assistants, including Alexa, Google Assistant, and Siri. To share media from a mobile device to a Roku TV, consumers can use the free Roku mobile app or mirror their screen using Airplay 2 or Miracast.

Maintenance-Free Smart TV Platform for Manufacturers

Roku TV partners license the Roku TV reference platform as well as the Roku OS to build affordable and easy-to-use Smart TVs. For the participating TV brands, Roku manages the entire experience, including onboarding, updating streaming channels, and providing frequent software updates to deliver new features and experience enhancements.

Availability and Pricing

Roku TV models are expected to be available starting from October 2022 from Metz and TCL, in a variety of sizes varying between 32 and 65 inches. Pricing will be determined and communicated by each Roku TV partner separately. TV manufacturers interested in partnering with Roku can connect with the Roku TV team at

About Roku

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.


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