Advisor with $110 Million in Assets Joins Ameriprise Financial for Independence and Personalized Support

Former LPL advisor Bill Peacock says he “wishes he would have met with Ameriprise sooner”

Financial advisor Bill Peacock, MBA recently joined the independent channel of Ameriprise Financial, Inc. (NYSE: AMP) from LPL Financial in San Angelo, Texas with more than $110 million in client assets.

Peacock wanted to join a firm that offers an elevated level of service for advisors. “Ameriprise offers the best of both worlds – the opportunity to operate independently, while receiving a level of personalized service that we were previously missing,” said Peacock.

When searching for a new firm, Peacock spoke to several broker-dealers before reaching out to Ameriprise. “As soon as I learned about the supported independence model the firm offers, I was hooked,” said Peacock. “I wish I would have met with Ameriprise sooner.”

Peacock has also been impressed with the firm’s investment in integrated technology and digital capabilities, which he says are, “head and shoulders above the competition.”

Just a few months into his transition, Peacock has transitioned more than 95% of his book of business. “I’m thankful for the firm’s expertise and dedicated transition team for helping us get off to a strong start,” said Peacock. “It’s exciting to be with a firm that truly supports me and is invested in my success. I look forward to the partnership with Ameriprise for years to come.”

Peacock is joined by Misty Wells, Administrative Office Manager and Caleb Peacock, Administrative Assistant. The team is supported locally by Ameriprise Regional Vice President Tres Rouquette.

Ameriprise has continued to attract experienced, productive financial advisors, with 340 advisors moving their practices to Ameriprise in 2022 and approximately 1,700 joining the firm in the last 5 years.1 To find out why experienced financial advisors are joining Ameriprise, visit

About Ameriprise Financial

At Ameriprise Financial, we have been helping people feel more confident about their financial future for more than 130 years. With extensive investment advice, asset management and insurance capabilities and a nationwide network of approximately 10,000 financial advisors2, we have the strength and expertise to serve the full range of individual and institutional investors' financial needs.

Ameriprise Financial cannot guarantee future financial results.

Ameriprise Financial Services, LLC is an Equal Opportunity Employer.

Investment products are not insured by the FDIC, NCUA or any federal agency, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.

Securities offered by Ameriprise Financial Services, LLC. Member FINRA and SIPC.

©2024 Ameriprise Financial, Inc. All rights reserved.

1 Ameriprise Financial 2022 10-K.

2 Ameriprise Financial Q3 2023 Earnings Release.


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