Amway One by One Campaign for Children Challenges Employees and Distributors to “Commit to a Cause”

Social campaign encourages Amway distributors, employees and partners to get inspired, share stories and commit to serve



ADA, Mich., September 6, 2013 /3BL Media/ – As the Amway One by One Campaign for Children celebrates its 10 year anniversary, Amway is challenging employees and distributors to “Commit to a Cause” they are passionate about, and pledge volunteer hours toward that cause.  

Amway employees and distributors are encouraged to participate in the socially-driven campaign by; 1) getting inspired by stories found at and “liking” their favorites, 2) sharing photos and stories about their cause using #amwayonebyone, and 3) committing to serve their cause over the next four months.  The campaign will culminate with the Amway Universal Children’s Day celebration on November 20.

As a result of this effort, Amway hopes to engage over 100,000 people worldwide to give 500,000 hours to children’s causes between July and November 2013.

“This phase of the Amway One by One Campaign for Children creates a forum for distributors and employees to engage in the creative, inspirational and transformational work being done around the globe,” said Amway Vice President Todd Woodward. “It’s an opportunity to encourage one another, learn from each other, respect one another, and believe in each other – on a global scale.”

Since the Amway One by One launched in 2003, its focus has been to help children in need. In just 10 short years, Amway distributors and employees have impacted 10 million lives by volunteering for thousands of projects, and raised $190 million for programs around the world.

“The ways that Amway distributors and employees help are as different and ingenious as the people who create them,” said Woodward. “Mobilizing people with belief in the power of human potential is the key to the Amway business model, and it is what inspires us to show support – share stories and commit to serve.”

Amway employees and distributors that have already committed to a “cause” include:


  • In Guatemala, Amway distributors are passionate about building homes for poor families, and have built an entire neighborhood over the past few years working with Habitat for Humanity.
  • In South Korea, Amway distributors have formed their own nonprofit organization and meet each month to discuss the greatest needs and where they should direct funding. They can raise more than $30,000 in a single event to support causes they choose to focus on.
  • In the United States, Amway employees have "adopted" several urban schools where students need extra educational and social support. On any given week, you can find employees teaching classes, mentoring students, introducing careers and organizing activities.
  • Across Europe, Amway distributors have consistently supported UNICEF as their cause of choice, raising money through walks, runs, holiday gifts and direct donations for programs that support immunizations in Kenya, self-esteem programs in Slovenia, prevention of child abandonment in Russia, building schools in Turkey, and more.


  • In the United States, Amway employees have "adopted" several urban schools where students need extra educational and social support. On any given week, you can find employees teaching classes, mentoring students, introducing careers and organizing activities.


About the Amway One by One Campaign for Children

The AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN® program rallies the resources of Amway distributors and employees around the world to make a difference in the lives of children in every market in which the company conducts business. Since AMWAY ONE BY ONE® launched in 2003, it has provided hope and opportunity to 10 million children and donated $190 million to children’s causes worldwide. The number of employee and distributor volunteer hours logged since 2003 totals more than 2.7 million. For information, visit

About Amway

Alticor / Amway is the world's #1 direct selling business, ranked by 2012 global sales of $11.3 billion in the Direct Selling News Global 100, and based on the efforts of more than 3 million Amway distributors and more than 21,000 employees in more than 100 countries and territories worldwide. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities that are supported by a global agribusiness, manufacturing and logistics supply chain. More than 900 scientists, engineers and technical professionals work in 75 R&D and quality assurance labs worldwide to support product development and create a culture of scientific excellence. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements, ARTISTRY™ skincare and color cosmetics, and eSpring™ water treatment systems. For company news, visit

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KEYWORDS: People, Social Action & Community Engagement, Amway, amway one by one, ADA, Cause, Amway One by One Campaign for Children, Challenge, distributors, UNICEF, Habitat for Humanity, Direct selling news, commiting to serve, commit to a cause

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