Aflac—the well-known insurance organization with the famous duck mascot—takes its corporate social responsibilities seriously. The organization recently passed the $110 million mark in support for childhood cancer treatment and research, and has appeared on Ethisphere’s “World’s Most Ethical Companies” list 11 years in a row. Yet a Reputation Institute report found that consumers weren’t aware of its good works. That revelation led to a multifaceted effort to raise awareness of Aflac’s CSR efforts. It also led to Aflac winning first place for “Campaign of the Year” in PR Daily’s 2017 Corporate Social Responsibility Awards.
KEYWORDS: Awards, Ratings & Rankings, Aflac